By Kaitlyn Miller
You have to understand right away that when printing brochures, your copy is the most important element you have to persuade your target clients. In fact, more than providing information, your print brochures are effective tools to market your business. Unfortunately, many businesses fail in this aspect just because most often than not, the copy is not maximized to try to convince the readers. Instead, businesses often indulge in too much description of the products being offered.
In addition, your print brochures’ work doesn’t end when you stopped marketing. Your brochure message continues to market even after your campaign has reached its expiration date. Indeed, when you have a strong message, it goes on and on until your target clients finally become purchasing customers of your business.
Hence, wasting your time printing brochures that offer not much value to your target clients is a no-no. Print brochures that have more technical description than benefits are almost always tossed in the trash. On the other hand, collaterals that provide the benefits offer a much better ad that gives concrete reasons why your target clients should take you up on your offer.
Here are a few more suggestions to help you provide a better brochure copy that persuades:
Always remember that your print brochures are marketing tools. The earlier you understand that, the better it is for you when writing your copy. So no matter your objective of printing brochures, the main purpose is to have a convincing sales pitch, which can make a sale. In addition to your product description therefore, you also must have a presentation of your benefits in clear and concise copy. Every detail and element in your design should make sure that you have a sale even after your campaign has sold out.
The clients are the main actors, not the products. Always remember that in order for you to get your target clients’ attention, you need to make them feel special. Focus on them instead of your products. Provide a copy then that highlights the benefits of your offer instead of the features. What’s in it for them? What will they get from you?
More than your features, your target clients are interested in your solutions to their key problems. If your product can provide that then you’ll more than likely have a positive impact that can get you your sale.
Add depth and value through your graphics and forms. Information is vital to your copy. Again, you need to tell the complete story of your products and services. However, providing them with an in-depth analysis of your features and product description can bore and overwhelm your readers, which can only distract them from what is important – your message.
Providing graphs and images to tell your story can help you write a copy that is easier to read and understand. There are ways and means for you to provide a more engaging copy. So there’s really no excuse for your target clients to get bored with your message.
Lastly, include testimonials and case studies in your copy, as well as provide a clear call-to-action. Case studies and testimonials are proven to give credibility to many print brochures and other collaterals. If there were people that can readily vouch for your product’s value then your target clients would definitely take you up on your offer because they know that there are real people who have tried your offer.
And don’t forget to have a clear call-to-action so your target clients would know what to do next after reading your brochure printing copy.
Thursday, March 12, 2009
The Five Business Mistakes In Poster Printing
By Kaitlyn Miller
In this extended recession, it is important to minimize your mistakes in business. If your business is into poster printing, you should be careful on how to spend your precious financial capital on this promotional investment. Printing posters can be an expensive enterprise and sometimes people can get carried away in printing those beautiful but expensive color posters. What's worse, if the design is beautiful but ineffective, then all that money will amount to nothing. That business investment in poster printing will be wasted.
So it is important to avoid mistakes in poster printing for business. To help you with this, here are the five major business mistakes that people commit in poster printing. Mark these in your mind and take steps to prevent them from happening to you.
1. Expensive Printing – One of the worst things that you can put your business to, is for it to pay for something that could have been cheaper if you looked hard enough. One of the most common and mistakes in poster printing is for people to pay a lot more than is necessary for the printing itself. It is basically a mark of a novice. Paying for more than what it is worth can really take a toll on your budget especially if you do it all the time. With an economy starved for new cash, you need to maximize the use of your own.
2. Poor Concept Coordination – Another major mistake in poster making is the poor coordination of design concepts from the client to the designer. The “poster client” typically has an idea of his own, while a designer may think she knows what is best. If they don't work together to find a coherent vision for the poster, what may appear from that process is a poor concept poster design that can't really go anywhere in terms of promotion. This wastes valuable time and money that could have been used for better purposes.
3. Poor Locations – Also, one of the key business strategies that must be taken into account for color posters is their location. Posters are about location, location location. If you place your posters in bad locations where your target market doesn't really go to, then you are basically throwing away money in the trash. Posters are meant to be exposed, read and appreciated. If they don't get that kind of attention nothing will happen and your business investment will fail.
4. Lack of Numbers – Now, posters are about visibility. Some businesses make the mistake in being too cheap on the number of posters that they print. If you print only a few color posters for a promotional campaign, the might fail in their main objective even before they get posted on a wall or billboard. As a rule, it is recommended to post several copies of a poster in a designated place. If you only place one poster per location, people will have less opportunities to view it.
5. Bad poster quality – Lastly and most importantly, one of the biggest mistakes that can happen in poster printing, is if you print a poster in bad quality. A poster is basically the public image of the product, service or project that it represents. If you print your posters cheaply with bad quality paper and printing, then that public image will look cheap as well. So always invest in the most high quality poster available.
Those are the five common poster printing mistakes in business. Keep them on your mind and avoid them when signs point to its possibility. Good Luck!
In this extended recession, it is important to minimize your mistakes in business. If your business is into poster printing, you should be careful on how to spend your precious financial capital on this promotional investment. Printing posters can be an expensive enterprise and sometimes people can get carried away in printing those beautiful but expensive color posters. What's worse, if the design is beautiful but ineffective, then all that money will amount to nothing. That business investment in poster printing will be wasted.
So it is important to avoid mistakes in poster printing for business. To help you with this, here are the five major business mistakes that people commit in poster printing. Mark these in your mind and take steps to prevent them from happening to you.
1. Expensive Printing – One of the worst things that you can put your business to, is for it to pay for something that could have been cheaper if you looked hard enough. One of the most common and mistakes in poster printing is for people to pay a lot more than is necessary for the printing itself. It is basically a mark of a novice. Paying for more than what it is worth can really take a toll on your budget especially if you do it all the time. With an economy starved for new cash, you need to maximize the use of your own.
2. Poor Concept Coordination – Another major mistake in poster making is the poor coordination of design concepts from the client to the designer. The “poster client” typically has an idea of his own, while a designer may think she knows what is best. If they don't work together to find a coherent vision for the poster, what may appear from that process is a poor concept poster design that can't really go anywhere in terms of promotion. This wastes valuable time and money that could have been used for better purposes.
3. Poor Locations – Also, one of the key business strategies that must be taken into account for color posters is their location. Posters are about location, location location. If you place your posters in bad locations where your target market doesn't really go to, then you are basically throwing away money in the trash. Posters are meant to be exposed, read and appreciated. If they don't get that kind of attention nothing will happen and your business investment will fail.
4. Lack of Numbers – Now, posters are about visibility. Some businesses make the mistake in being too cheap on the number of posters that they print. If you print only a few color posters for a promotional campaign, the might fail in their main objective even before they get posted on a wall or billboard. As a rule, it is recommended to post several copies of a poster in a designated place. If you only place one poster per location, people will have less opportunities to view it.
5. Bad poster quality – Lastly and most importantly, one of the biggest mistakes that can happen in poster printing, is if you print a poster in bad quality. A poster is basically the public image of the product, service or project that it represents. If you print your posters cheaply with bad quality paper and printing, then that public image will look cheap as well. So always invest in the most high quality poster available.
Those are the five common poster printing mistakes in business. Keep them on your mind and avoid them when signs point to its possibility. Good Luck!
Why Print Plastic Business Cards?
By Colleen Davis
If you have been going around the Internet looking at business card designs then you probably encountered a lot of wild and creative layouts. There those business cards with wild shapes. There are those with seeds placed inside them. Also there are others that are made from rubber, metal wood and plastic. By far however, the plastic business card is the most practical of them all. If you haven’t yet thought about printing plastic business cards this may be the time to consider them. A lot of online business card printing services are offering plastic printing these days, including business cards. This is because there are a lot of advantages in printing in plastic.
One of these advantages is its longevity. Plastic business cards can, invariably last forever. Plastic doesn’t biodegrade, so if you print your color business cards on it, your cards will last your lifetime, and even more. This presents some very good advantages to your business cards. On your end, you can print a lot of plastic business cards all at once. You won’t worry about them fading or tearing as you wait for business contacts to give them away to. On the receiving end, your contacts will always have your business card. Since it won’t easily tear, break or get damaged, they will always have a reliable printout to get your contact details easily. You will be their contact forever in a sense.
Besides staying power however, as was discussed, plastic business cards are very durable. Not only are they resistant to water and dust, they are also tear and scratch proof. This means that whatever happens to your business card, be it be thrown in a river, forgotten in the washing machine or run over by a truck it will still retain its structure to a reasonable degree. It will survive in environments where normal paper business cards cannot last.
Along with the staying power of its structure, a plastic business card also can maintain its color quality in a very long amount of time. Unlike paper business cards which run the risk of ink smudging when exposed to water, plastic business cards have the colors “locked in”. This means it will never “run” like ink in paper, and it will never fade as time passes. The colors and images will almost be always like the first print of the business card.
Of course, as a final note, plastic business cards still offer the advantages of a normal business card, if not more. It is a vehicle for your contact information and professional image. Your business contacts will appreciate the nature of your plastic business card. You can consider is as a mark of an undying partnership in business and a stamp of never-ending loyalty and friendship.
So, on your next visit to your online printing service check if they offer plastic business card printing. If they do, don’t miss the opportunity to print your name and contact details in undying plastic.
If you have been going around the Internet looking at business card designs then you probably encountered a lot of wild and creative layouts. There those business cards with wild shapes. There are those with seeds placed inside them. Also there are others that are made from rubber, metal wood and plastic. By far however, the plastic business card is the most practical of them all. If you haven’t yet thought about printing plastic business cards this may be the time to consider them. A lot of online business card printing services are offering plastic printing these days, including business cards. This is because there are a lot of advantages in printing in plastic.
One of these advantages is its longevity. Plastic business cards can, invariably last forever. Plastic doesn’t biodegrade, so if you print your color business cards on it, your cards will last your lifetime, and even more. This presents some very good advantages to your business cards. On your end, you can print a lot of plastic business cards all at once. You won’t worry about them fading or tearing as you wait for business contacts to give them away to. On the receiving end, your contacts will always have your business card. Since it won’t easily tear, break or get damaged, they will always have a reliable printout to get your contact details easily. You will be their contact forever in a sense.
Besides staying power however, as was discussed, plastic business cards are very durable. Not only are they resistant to water and dust, they are also tear and scratch proof. This means that whatever happens to your business card, be it be thrown in a river, forgotten in the washing machine or run over by a truck it will still retain its structure to a reasonable degree. It will survive in environments where normal paper business cards cannot last.
Along with the staying power of its structure, a plastic business card also can maintain its color quality in a very long amount of time. Unlike paper business cards which run the risk of ink smudging when exposed to water, plastic business cards have the colors “locked in”. This means it will never “run” like ink in paper, and it will never fade as time passes. The colors and images will almost be always like the first print of the business card.
Of course, as a final note, plastic business cards still offer the advantages of a normal business card, if not more. It is a vehicle for your contact information and professional image. Your business contacts will appreciate the nature of your plastic business card. You can consider is as a mark of an undying partnership in business and a stamp of never-ending loyalty and friendship.
So, on your next visit to your online printing service check if they offer plastic business card printing. If they do, don’t miss the opportunity to print your name and contact details in undying plastic.
Simple Direct Mail Marketing tips
By Andrew Michaels
If you are just starting out on direct mail marketing, you need to read up on a lot of marketing articles so that you can know at least on a conceptual level what direct mail marketing is all about. There are a lot of very informative and detailed marketing articles out there on the Internet that you can learn from. However, there is still no substitute to actually trying it for real. Marketing in real life is the best teacher you can hope for to instruct you in all the little nuances that reading cannot teach. To help you get started with some real life wisdom from marketing professionals, here are a few simple direct mail marketing tips that most professionals adhere to.Read up and research:More or less, you may already be in this part, but it still merits a mention as part of the overall process of learning about marketing. You need to read up and research. “Knowing is half the battle” as they say. So you need to know the key concepts, the important terms, and the basic strategies in marketing. Besides reading up on marketing articles over the Internet, it is best to try and invest in buying a reference book about a subject. The Internet may be free and it can have a lot of information, but nothing beats an actual reference book with genuine credentials. So buy at least one “actual” book on direct mail marketing to help you out.Choose a Marketing Weapon:Once you have read up, it is now time to choose a direct mail weapon. There are a lot of printed materials to choose from. There are marketing letters, postcards, catalogs and brochures. Each has its own advantages and disadvantages when it comes to delivering messages. Letters seem more formal, and it is the easiest to send since most of its materials can be bought at the local stationary store. Postcards on the other hand are a good visual medium for delivering marketing messages. However, you need to print custom postcards to get your message across, which can cost some money. Marketing catalogs are a bit bigger and can be harder to distribute through mail, but it has the potential of “sending the store” directly to your customers home. Lastly, marketing brochures offer an easy overview of your marketing objective or product, but it can lack some specific details that other direct mail marketing materials can deliver.So choose wisely and choose smart. Your marketing objectives must match your marketing weapon. If you want to maximize exposure, go for the more visual kind of direct mail marketing material. If you want to emphasize on details and easy distribution go for the smaller kind of materials that have more text.Print WiselyThe last tip that we can give you is to print wisely. When finding a printer for your direct mail marketing materials, it always pays to search exhaustively for the best deals out there. Try search for an appropriate online printing company that can offer the best deals in terms of printing your direct mail marketing materials, and delivering them to your home or office. If possible, search for printing services that also have mailing services for direct mail materials. This can make it easier for you to implement your direct mail marketing campaign.So that's all the basic tips that is fit to print. Good luck with your direct mailing. Once you get around to doing it, you will eventually learn the ropes and become a professional. You'll be teaching others in no time at all.
If you are just starting out on direct mail marketing, you need to read up on a lot of marketing articles so that you can know at least on a conceptual level what direct mail marketing is all about. There are a lot of very informative and detailed marketing articles out there on the Internet that you can learn from. However, there is still no substitute to actually trying it for real. Marketing in real life is the best teacher you can hope for to instruct you in all the little nuances that reading cannot teach. To help you get started with some real life wisdom from marketing professionals, here are a few simple direct mail marketing tips that most professionals adhere to.Read up and research:More or less, you may already be in this part, but it still merits a mention as part of the overall process of learning about marketing. You need to read up and research. “Knowing is half the battle” as they say. So you need to know the key concepts, the important terms, and the basic strategies in marketing. Besides reading up on marketing articles over the Internet, it is best to try and invest in buying a reference book about a subject. The Internet may be free and it can have a lot of information, but nothing beats an actual reference book with genuine credentials. So buy at least one “actual” book on direct mail marketing to help you out.Choose a Marketing Weapon:Once you have read up, it is now time to choose a direct mail weapon. There are a lot of printed materials to choose from. There are marketing letters, postcards, catalogs and brochures. Each has its own advantages and disadvantages when it comes to delivering messages. Letters seem more formal, and it is the easiest to send since most of its materials can be bought at the local stationary store. Postcards on the other hand are a good visual medium for delivering marketing messages. However, you need to print custom postcards to get your message across, which can cost some money. Marketing catalogs are a bit bigger and can be harder to distribute through mail, but it has the potential of “sending the store” directly to your customers home. Lastly, marketing brochures offer an easy overview of your marketing objective or product, but it can lack some specific details that other direct mail marketing materials can deliver.So choose wisely and choose smart. Your marketing objectives must match your marketing weapon. If you want to maximize exposure, go for the more visual kind of direct mail marketing material. If you want to emphasize on details and easy distribution go for the smaller kind of materials that have more text.Print WiselyThe last tip that we can give you is to print wisely. When finding a printer for your direct mail marketing materials, it always pays to search exhaustively for the best deals out there. Try search for an appropriate online printing company that can offer the best deals in terms of printing your direct mail marketing materials, and delivering them to your home or office. If possible, search for printing services that also have mailing services for direct mail materials. This can make it easier for you to implement your direct mail marketing campaign.So that's all the basic tips that is fit to print. Good luck with your direct mailing. Once you get around to doing it, you will eventually learn the ropes and become a professional. You'll be teaching others in no time at all.
Subscribe to:
Posts (Atom)